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126: How Jake Sapp Is Going to Create the Number One Beer in Georgia

Jake Sapp

Jake started Peach State Lite – The Unofficial Beer of Georgia – in September 2022. After one year, his distribution has expanded to include all Krogers in Georgia, and it continues to grow. He started with an idea from tasting beer and then eventually started a business plan to brew and distribute a great tasting light beer that is “crushable” he has done it and is on his way to building a great brand and business.  His goal is to be the #1 independent beer in GA in 3 years.. that’s 2026…LETS CHEER HIM ON! Did you know our amazing voices can go beyond just the microphone? Yes, we have video! Subscribe to our YouTube channel here!



(00:00) – Small Business Safari With Jake Sapp

(07:33) – Creating a Local Light Logger Brewery

(15:36) – Craft Beer Business and Distribution Challenges

(28:14) – Marketing Ideas and Branding Strategy

(37:49) – Peach State Light

(47:20) – Favorite Features, Customer Service, DIY Nightmares

(54:54) – Impressions of the 90s and Marketing


Jake’s Links:

Instagram |

Non-Profit Mentioned | 


Previous guests on The Small Business Safari include Amy Lyle, Ben Alexander, Joseph Sission, Jonathan Ellis, Brad Dell, Chris Hanks, C.T. Emerson, Chad Brown, Tracy Moore, Wayne Sherger, David Raymond, Paul Redman, Gabby Meteor, Ryan Dement, Barbara Heil Sonneck, Bryan John, Tom Defore, Rusty Clifton, Duane Johns, Beth Miller, Jason Sleeman, Andy Suggs, Chris Michel, Jon Ostenson, Tommy Breedlove, Rocky Lalvani, Amanda Griffey, Spencer Powell, Joe Perrone, David Lupberger, Duane C. Barney, Dave Moerman, Jim Ryerson, Al Mishkoff, Scott Specker, Mike Claudio and more!


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